You’re not sharing content just to entertain Facebook fans, make them laugh or lighten their day, right? You’re growing an audience. You want them to connect, engage and at some point perhaps also hire you or buy your products. But it’s so bloody hard, isn’t it? Post after post you share falls flat on its face. A handful of likes they receive mean nothing. And you begin to wonder if all the talk about building Facebook audience makes any sense at all….
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